Why are Bauer and CCM "FLAGSHIP" Skates so Expensive?
- keirseven
- May 1
- 4 min read
Updated: 5 days ago
A significant factor influencing the pricing of skates is the necessity to cover substantial overhead expenses. Consequently, these corporations often find it imperative to increase prices to meet these financial obligations.
This focus on maintaining high prices to satisfy overhead and shareholders expectations may inadvertently lead to the neglect of key demographic segments within the market.
Despite the presence of numerous potential customers, including players and parents who are hesitant to invest such a significant amount in skates and other hockey equipment, major corporations may find it challenging to implement price reductions due to their existing financial structures.
To address the existing consumer demand from players and parents who are cautious about making a substantial investment in premium-priced flagship skates, the sole recourse for these corporations appears to be the provision of skates of considerably lower quality. It is important to note that these entry-level skates lack the necessary support and protection essential for injury prevention, optimal player development, performance and comfort.
Why are RUSH Pro Level Skates More Affordable?
The increasing prevalence of second or third-generation players within the National Hockey League is readily apparent across many teams. It is our understanding that a significant contributing factor to this trend is the substantial expense associated with acquiring high-quality equipment for young athletes. Given the typically higher earnings of NHL players, they possess a greater capacity to provide their children with superior gear.
At RUSH, we share a concern that promising young players may be overlooked due to limitations in accessing quality equipment. As a smaller enterprise in comparison to major corporations such as CCM and Bauer, our lower overhead allows us to produce professional-caliber skates at more accessible price points, without compromising quality, comfort, or performance.
RAZOR R4 Pro skates are engineered to deliver exceptional comfort and incorporate advanced technology that accounts for the specific biomechanics of athletes. RUSH skates are ready for the ice right out of the box, thereby eliminating the extended break-in periods, foot discomfort, and blisters often experienced with new skates from CCM and Bauer. R4 PROs feature Progressive Fit and MatriX Foam, so each pair of skates quickly conforms to the individual contours of player's feet, ensuring outstanding stability and shock absorption. Furthermore, every pair of ice hockey skates from RUSH Hockey Canada is supplied standard with Trüform custom feel insoles, representing a fusion of innovation, comfort, and affordability.
What People Are Saying About RAZOR R4 PRO Skates
ABSOLUTELY LOVE THEM!
My son has been wearing RUSH Razor R4 Pro Junior skates now for a month and absolutely loves them. We got them after his morning game in Edmonton and he was so excited to try them we had to head right to pro hockey life and get them sharpened. I know most kids would want to practice a few times in a new pair before playing but he wore them right away for 2 more games and has not looked back once. He made the switch from another high end brands top line skate and immediately commented how comfortable these are. Now allot of it I initially thought was because of the cool designs and colors but a month in, easily 25+ skates and he still loves them. As a parent with two boys playing hockey and the day and age of 800$+ skates i would seriously recommend these to anyone looking for new wheels. Great price point, style kids will love, no need for superset as their insole is already as good and the best part.... reasonably priced blades!!!
QUALITY STUFF!
We received the skates - quality stuff. Chase has been skating with them already (without baking) and he has not complained at all about foot pain and break-in which normally is the case with new skates. This is great news!
FIRST OVERALL THOUGHTS ARE AMAZING. SERIOUSLY GOOD JOB!
We received the skates on Friday and he played two games with them over the weekend. He couldn't wait to get them on the ice. Right out of the box he loved the design not only of the actual skate but of the packaging as well. He tried them on and the size 2 fit perfectly. He went wow these are comfy and we haven't even baked them yet. He played two games on D this weekend and loved the feel, he didn't complain about his feet hurting at all after. His current Bauer Supremes would hurt after the second game or on a long weekend. He has always gone through his edges with the style of player he is and he said he could feel the ice better and after looking at the edges they are still super clean. We are looking forward to not having to sharpen every other week.
He is a big fan of the skate tongue. He likes the feel and the extra padding on the front plus he says it looks cool. These were so easy and comfortable to wear under the shin guard. The tendon guard is nicely padded (the Bauers and CCMs he has had haven't had that much padding).
The insole is very impressive; he likes how his foot sits on the boot. We have some parents on his team that are in the medical and physical science line of work and they were impressed by the insole. He is a big fan of the stiff boots and felt comfortable with them standing in front of shots.
First, overall thoughts are amazing. Seriously good job.
NEW WHEELS FROM RUSH HOCKEY ARE FIRE!
New wheels from RUSH Hockey are fire. Get a pair today! You won’t be disappointed!!! Your feet will thank you!
GREAT PRODUCT!
Ordered these skates for my son not knowing much about them other then a YouTube review, my son is on the ice 5-8 hours per week playing development/rep hockey and was previously in a pair of Vapor’s after trying them on he immediately loved them and wouldn’t even consider going back. I was shocked at the quality and when they release the senior skates will be ordering a set.
The costumer service was great!
Shop at RUSH Hockey Canada now!
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